Learn, Grow, and Excel in a Dynamic Online Classroom

Felix has a knack for turning sales texts into something alive, something tangible. He doesn’t just dissect a pitch or a proposal—he throws students into the deep end with real-world scenarios that force them to think on their feet. One week, they’ll be reworking copy for a tech startup; the next, they’re analyzing the tone of a decades-old print ad for luxury watches. It’s not just about understanding what works—it’s about seeing why it worked in that moment, for that audience, in that industry. Felix’s approach is messy, deliberate, and oddly intuitive. His background adds layers that aren’t immediately obvious. Having been around long enough to see trends rise, peak, and crash, he gives students a sense of the long game. Why did sales texts from the early 2000s rely so heavily on bullet points? What’s changed since then? Felix knows. He doesn’t dwell on his own credentials, though occasionally a student will Google him and discover some niche article he wrote that’s still circulating in marketing circles. His sessions are unpredictable in the best way—structured, but full of detours. An offhand comment about how a failed campaign misread its audience might suddenly become the crux of an entire class discussion. The classroom itself feels more like a workshop than a lecture hall. Students are constantly scribbling notes, debating, or testing out ideas that Felix throws at them mid-sentence. He’s not interested in neat answers or polished theories; he wants students to wrestle with the gray areas. And they do—sometimes reluctantly, sometimes enthusiastically. Course evaluations are full of contradictions: “Hardest class I’ve taken,” one student wrote, “but also the most rewarding.” Another simply said, “I left rethinking everything I thought I knew, but it felt good.” One thing about Felix—he never panders. He’ll challenge a student’s take without hesitation, but his criticisms always feel constructive, never personal. Maybe it’s his dry humor, or the way he pauses just long enough for you to see the wheels turning in his head. Whatever it is, people leave his sessions sharper, more confident, and, oddly, more comfortable with uncertainty. And that, perhaps, is the real magic of Felix’s teaching.